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Virtual reality becomes reality in healthcare

March 6, 2019

The world of virtual reality (VR) allows us to quickly immerse ourselves in a setting that is beyond everyday existence, allowing a person to experience a 3-dimensional interactive environment that they would never normally experience. Taken beyond the world of gaming, the use of VR is quickly being adopted in healthcare and is now forming […]


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The warning whiff of cancer

February 27, 2019

Cancer-detecting breath test starts Phase II clinical trial A new Phase II clinical trial (NCT02612532) named LuCID, has been launched by the Cancer Research UK team in Cambridge in partnership with Owlstone Medical. It aims to find if signals of different cancer types can be picked up in patterns of breath molecules. A breathalyser-type device […]


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The AI healthcare revolution
and what it means for medical communications

February 15, 2019

Blockbuster movies depict artificial intelligence (AI) as self-aware, sentient beings with a hunger for world domination. While this is still a far-fetched fantasy, AI is ever more present in our lives and looks set to transform healthcare too; Google Maps route predictions, Netflix movie suggestions and Amazon’s Alexa platform all rely on AI technology. Evidence […]


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Assessing the success of a medical communications event

January 15, 2019

Imagine this: you have come to the end of your medical communications event. Event attendees and clients alike are patting your back for a job well done, congratulating you on a successful event. But has it really been so successful? What would constitute as a successful event? How would you measure its success? To answer […]


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The missing link between proprioception and prosthetics

December 13, 2018

Proprioception is a process that we encounter every day and most likely take for granted. It is the ability to sense the position, speed and motion of our own body parts. For example, even if a person has their eyes closed, they are still able to sense if their arm is above their head or […]


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Is Caffeine Ever a Good Idea?

December 6, 2018

Caffeine is a substance most of us feel we are all-too familiar with. The media often depicts caffeine as somewhat sinister, but is this deserved? These days you can find caffeine in coffee, energy drinks, chocolate and even hair and beauty products. Studies have shown that it is linked to numerous health implications. Much research […]


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Is your diet sabotaging your life?

November 27, 2018

As a generation, we have grown up knowing what the effects of fats, carbs and proteins are on our bodies. However, how aware are we of the effect that our dietary habits have on the way we think? Although an ideal diet is always different depending on each person, there are a few components that […]


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3D Printing – A New Way to Tackle Congenital Heart Disease?

November 21, 2018

3D printing has the potential to transform the lives of those impacted by congenital heart disease (CHD) and is increasingly used in the treatment of these conditions. The manufacturing technique can be used to create a model replica of a patient’s heart, aiding in pre-surgical planning. This, in turn, could reduce overall operating time and […]


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HealthCare21 cares about health

November 20, 2018

Stress surveys, mental health training, wild walks and four-legged friends are just some of the initiatives put in place by innovative medical communications specialist HealthCare21 to promote the health and wellbeing of their staff. In light of concerns raised by the Health Secretary, Matt Hancock, regarding the need for employers to do more to maintain […]


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The Ageing Brain: Does getting older mean losing memories?

November 13, 2018

In an increasingly ageing population, understanding the changes we all go through with age has never been more important. Most older adults will agree that memory declines with age. However, it isn’t nearly as simple as it sounds, or entirely true. Firstly, there are different types of memory, and they don’t all decline together. Episodic […]


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